I am a master procrastinator. When on one of my procrastinating binges, I tend to Google whatever comes to mind. My brain doesn't turn off and I am forever curious, which means I look up a lot of random things. So, come on this journey with me and learn something new as I make my way through the search results.
My name is Lauren Joyner. This is where I struggle. I don't know how to write about myself, not because of humility, but I just don't know who I am. I hate to define myself by my professional life, but I also don't want to define myself by my family. I am married and have two children, but being a mom and wife does not define me. I am my own person and have a separate identity. I went to school for journalism, I think because I loved the research side of it. I don't like writing or interviewing. But, I am curious and I know other people are too.
Professionally, I'm pretty good at what I do. I am an editorial director, content strategist, and website/blog optimization specialist. BUT, I refuse to abide by the tech rules. Yes, we have to make Google happy, but who gives a shit if the readers/customers/prospects aren't happy? I describe myself with three words: curious, empathetic, and aware. So, my work is always embodied by those three things, which makes for much better organic content. Maybe not right away, but it will come. What I love to do is reviving websites. Even sites that are strong can still use a bump. I look at the domain authority score and go from there. How many backlinks? And from where? What is the taxonomy like? Does Google even understand who you are trying to attract? It's all content marketing. I'm the bridge between the technical and the creative. If you're interested in some freelance work, hit me up. We can talk.
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